I recently had a conversation with Nina Kaufman on the Business Breakthrough podcast. Don’t miss this interview where we discuss the secrets to identifying and licensing your business’ intellectual property. Consultants, mentors and technical support professionals all have valuable IP—now you can learn how to monetize it!

Link: https://itunes.apple.com/us/podcast/id976198037

Rand Brenner_FB

Many businesses create valuable intellectual property … and don’t even realize it! Trade secrets, know-how, the systems you use with clients to get results–all can be packaged up and licensed to others. Which creates leveraged and recurring revenue for you!

But how can you get these hidden assets out of your head to reach more customers, and spend less time doing it?

During this interview, I share my 3-step process for identifying and licensing your intellectual property, and transform your business into a self-sustaining system.

Here’s more about what you’ll hear during this interview:

  • If you offer a service or system that gets results for your clients, you can (and should!) license your know-how. Consultants, mentors, technical support, and anyone offering their skills as a service can claim this as intellectual property. Register it and transform it into a packaged product.
  • Take inventory. You may already be using intellectual property you didn’t know you had! How do you use and document your intellectual property? Assess what you have and the systems you have in place. If you don’t, you could miss out on valuable branding opportunities.
  • Licensing expands your reach. With it, you can access more companies you otherwise couldn’t because of location or staff limitations. Training classes, software, certification programs, or productivity systems–can all be delivered without requiring your physical presence.
  • Want ongoing revenue from the same client? Licensing lets you continue the conversation by offering upgrades, refresher courses, check-ins, and audits. All of these processes insure that your business continues to grow and evolve.

Listen to this podcast and find out how to leverage your intellectual property (that you may not even know you have!) to generate more revenue in your business.

Link: https://itunes.apple.com/us/podcast/id976198037

Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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