India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing. As a result, licensing of all kinds is gaining momentum in India. The big reasons for this growth include an improving IP legal infrastructure, booming Indian economy, the retail industry becoming more organized and the explosion of media. The outcome is a nation of more than a billion people increasingly exposed to international trends and brands.
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