Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is large: fitness equipment, housewares, beauty products, health care items, collectibles, lawn and garden accessories, business opportunities, and self employment have all been successfully sold on DRTV.

drtvlicensing

The direct-response television industry is larger than ever. It’s estimated the industry generates $200 to $300 billion in sales. Some famous examples of DRTV products include the ThighMaster, Snuggie, PedEgg, and the Ginsu Knife.

Research indicates that over 60% of the adult American population watches DRTV, and 1 in 4 have purchased a product from it.  DRTV accounts for 14 to 15% of all TV advertising.  Why is DRTV so successful? Because more people than ever are staying home and watching TV.

If your invention solves a real problem, appeals to the masses and is highly demonstrable, DRTV is a good licensing option. The challenge is convincing a DRTV company to take a shot on licensing your invention.

How can you decide if your invention is a good fit for “As Seen On TV”? To find out, I interviewed Gil R. Tatarsky, whose company Distinct Creations (www.yourideastolife.com), specializes in working with inventors to license their product to direct marketing companies.

Here are some highlights of the what we discussed during this webinar interview:

  • 5 Reasons Why You Should License to a DRTV Marketer vs. Doing it Yourself
  • The Key Benefits of Licensing to a DRTV Marketer
  • The 10 Key DRTV Success Factors
  • 3 Things You Must do to Get a DRTV Licensing Deal
  • The 2 Biggest Mistakes and How to Avoid Them
  • What You Should Know About Working with DRTV Marketers
  • How to Negotiate a DRTV Licensing Deal that Works for You

Gil is offering a free consultation to see if your product is right for DRTV licensing. You can contact him at gil.tatarsky@verizon.net.

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Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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