Is your pet an Intellectual Property? With a little creativity and savvy marketing, your pet could be turned into a profitable character.


The internet has become a dominant form of entertainment…and intellectual property. You can find just about any kind of entertainment content – from web only live action series to online celebrities. One area of online entertainment that is enormously popular is animals, especially pets that are turned into characters.

Everything from funny looking cats to skateboarding dogs to adorable sloths have carved out a bit of Internet fame for themselves. Sometimes their owners have converted their Internet fame into very real media empires. One such example is Grumpy Cat ( a cat with a cute grumpy-looking face who has become incredibly popular and launched a web site, book deal, and other merchandise opportunities.

Although your pet is not technically an intellectual property, (it doesn’t have the right of publicity or a copyright like an animated character), there are ways you can secure the IP rights around your pet. For example, if your pet appears in a video or other media format, you can copyright it. You can also create a trademark or brand your pet’s name…but this has to be more than just a generic name (think Felix the Cat). If your pet has unique physical features, such as a distinct face or coloring, you may be able to use that in its trademark. You can also register a variety of domain names and set up social media accounts using the pet’s trademark name.

Once done, you’re now ready to commercialize your pet as an intellectual property. Who knows. With enough exposure on the internet, maybe your pet will become popular and generate some extra money from licensing deals for books, t-shirts or a line of pet food.

Free E-Course:The Licensing Mindset: How to Think Like and IP Entrepreneur.

This e-course will open your eyes on why the most successful businesses are built on a IP licensing model. You’ll hear how Mrs. Fields, Bill Gates, Dale Carnegie, Google, and others transformed intellect property into business fortunes. You’ll find out about new ways to transform your intellectual property into money-making products and services, and why every IP owner commercializing their IP helps others to do the same.

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Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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