Your business is sitting on a source of capital that you’re not using. If fact, you probably don’t realize you own it. Even if you are “commercializing” your IP by selling your product or services, you might be overlooking new ways of using it.

Your intellectual property is a capital resource. It opens doors to getting funding for your company. IP is used as collateral for loans, equity financing, and even funding pension funds. Effectively leveraging your IP assets makes your company more attractive to investors or sets the stage for an exit strategy.

The financial markets now recognize IP and valuable assets to a business. Intellectual property and, more broadly, intangible assets now accounts for about 80 % of a company’s value. Businesses are investing more in new, intangible assets—databases, brands, processes, technologies, know-how and trade secrets — than new physical assets. Companies today are earning more from their IP assets than from tangible plants and equipment.

Investors and lenders are increasingly focusing on businesses making the most of their IP assets. Different investors/lenders value your IP assets in different ways with different degrees of importance to your IP rights. The trend however, is towards an increasing reliance on IP assets as a source of competitive advantage.

A good example is the first ever IP Dealmakers Forum. The event connects investors with intellectual property information and opportunities. It’s goal is to overcome one of the biggest challenges in the world of IP – an in-efficient market for connecting IP owners and buyers. This event brings IP information providers (i.e. attorneys, licensing agents, IP executives, etc.) together with investors who understand how to leverage IP, manage risks and connect with the right players.

The real value of your business IP is the way it’s used as an important part of your business strategies. It impacts every area of your business – sales, marketing, capital raising, business development, and R&D. In an economy that increasingly values intangible assets, investors are focusing on businesses that manage and leverage the full value of their IP assets.

Is your business looking for business financing?  Have you considered using your IP assets to secure a funding source?  Contact us today and we’ll help you figure out how to use your IP to attract capital for your business.

Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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