Welcome to Business Black Belt!

My ongoing series on business development.

Each week I interview an angel or VC investor, an expert in business development or financing, or an entrepreneur who offers some keen insights into building your business as well as their own experience working with investors.

I’m talking with long-time product and intellectual property licensing expert Rand Brenner. Rand’s experience includes over 25 years in the development of licensing, marketing and revenue strategies for numerous entertainment and consumer brands.  He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation. Rand has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.

Some ideas for our discussion:

What licensing is
How to use licensing to build value
How to use licensing for financing
How do you calculate IP value?
How to identify your hidden IP assets
What are some of gotchas to watch out for
Tell me about using R&D tax credits!

Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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