Last year, the U.S. Department of Commerce released a study detailing the ways intellectual property supports jobs and promotes economic growth. The report found that IP-intensive industries create 40 million American jobs and account for $5 trillion of U.S. gross domestic product (GDP).

Recently, the EU revealed the results of a similar study, finding similar contributions by IP-intensive industries to the EU’s economy. The report found that IP-intensive industries create 77 million jobs and generate 40% of the total economic activity throughout the EU – roughly 4.7 trillion euro annually.

Profit is now a game of out thinking your competitor and less about out producing him. The old business model designs a product and sells it to create a major product stream. The new business model is built on intellectual property (IP) to generate much higher value than the traditional “product only” business. Today’s market investors are looking more and more at companies with intellectual property. Businesses that focus on creating and controlling rights to IP will be the most successful in this new economy.

 

Free Webinar – The Money Making Power of Intellectual Property

Innovation and intellectual property are drivers of wealth creation.  Licensing is the tool that brings together the idea people who create the intellectual properties with the entrepreneurs who have the expertise, capabilities and resources to unlock the money making power of the IP.    During this webinar, you will learn about developing a licensing mindset, how to think about your IP in terms of leveraging its’ money making power, and what types of wealth creating opportunities can be created through licensing.

Click here to view this webinar.

Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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