Are you ready to begin licensing your IP? If so, you should have a concise IP Profile that provides all the key details about your intellectual property and the licensing opportunity.

The key word is concise. Think of it like a resume. The IP profile is an introduction to potential licensees, and they do not have or will take the time to read the entire history of your IP. Here’s a quick format for preparing a Licensing Profile: (Ex: This IP Profile is intended to inform that the patent for PRODUCT X is available for licensing.)

  • Background – Explain the basic benefits of the product.
  • Milestones – What milestones have already been reached by the product, including patent status, working prototypes, current sales activity and where the product is being sold or distributed.
  • History – A BRIEF history of the product, providing a short explanation of the companies or people involved.
  • Product – Details including additional functions and any market research that supports the licensing opportunity.
  • Customers – Who are the customers and why they buy the product.
  • Licensing – General information about licensing the IP rights such as exclusivity, territories, etc.

Make sure the IP Profile looks professional and has the correct contact information including your name, telephone, email address and website. Be sure to add a page to your website titled Licensing or Available for Licensing.

Free E-Course: Guerrilla Licensing

During this 7 part e-course series, you’ll learn about seven no-cost and low-cost strategies that you can use to promote your IP and create moneymaking licensing deals. Here’s what you’ll discover during the Guerrilla Licensing e-course:

  1. How to use the “Sweetheart Deal” to get your first IP licensing partner.
  2. How to create Your IP Opportunity “Buzz” using free PR.
  3. How a big licensing partner could magnify your IP attraction factor.
  4. How to build your licensing platform using social media.
  5. Two ways to create an IP demo video that excites potential IP Partners.
  6. How to let your customers sell your IP licensing opportunity.
  7. How to make a big impression for a small budget at Trade shows.

Click here to sign up for this e-course.

Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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