The biggest reason you fail to understand intellectual property is the way you think about IP.

thinkingaboutIP

One of the biggest obstacles to making money with intellectual property is the way you think about it. Most people fail to “see” IP. They “think” of it as tangible products or services. Intellectual Property is part of your everyday life. It is in nearly everything you do at home, school or work. If you read a book, watch a movie, surf the internet or drive a car, you are using intellectual property.

Intellectual property is created from your mind in many different forms such as formulas, technology, drawings, processes, software, or literary and artistic works. These forms become different types of intellectual property including patents, trademarks, copyrights, trade secrets, business processes and know-how. IP then becomes an intangible asset with legal rights.

Intellectual property develops over time and is the secret to creating new wealth building opportunities around the world. It is intangible wealth that is transformed into tangible wealth by commercializing (i.e. licensing) it in different forms of products, services or technologies.
The “Licensing Mindset” thinks outside the “tangible products or services” box. It “sees” new, innovative and useful applications for an intellectual property. Often it’s discovering new forms, markets or even bundling it with other IP outside of its core product or service. For instance, a patented design feature used to streamline an aircraft may work to enhance fuel-efficient design in automobiles. Or, a copyrighted rock-and-roll song may contain lyrics and rhythms that work well for the television ad for a motorcycle company.

By applying a creative “licensing mindset” to the real value of your “IP asset” and the revenue opportunities it possesses, you can find yourself with a treasure trove of unrealized wealth.

Free video e-course: The Licensing Mindset – Thinking Like an IP Entrepreneur

This e-course will open your eyes on why the most successful businesses are built on a licensing business model. You’ll hear how Mrs. Fields, Bill Gates, Dale Carnegie, Google, and others transformed intellect property into business fortunes. You’ll find out about new ways to transform your intellectual property into money-making products and services, and why every IP owner commercializing their IP helps others to do the same.

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Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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