US companies annually waste $1 trillion in underused intellectual property assets according to a report by Forrester Research.






The biggest reason for this waste is the lack of understanding by business owners and CEO’s of how to manage and make money with these IP assets.

In the new intangible economy of intellectual property, the most successful businesses will be driven by the creation and control of intellectual property. Business owners and CEO’s of tomorrow who are ill-prepared to operate in this environment will be at a competitive disadvantage.

Today over 80% of the value of a business is its intangible assets, primarily in the form of intellectual property. Understanding how to create, manage and make money with IP is now one of the most important skill sets for any business owner or CEO.

Just about all intellectual property education today focuses on the legal side. Visit the website of most law schools and you’ll find courses in IP law. But what about the business side?
An informal survey done by Andrew Watson, CEO of Tangible IP ( of top business schools worldwide, revealed that most had no intellectual property management (or licensing) courses in their core full time MBA programs. Only three universities, Harvard, MIT and Stanford, offered IP electives.

CEO’s and business owners who understand IP and how to create and control it will have mastered one of the most important business skill sets of the 21st Century. Leveraging the cash flow rights of intellectual property is the power play to grow and expand a business in today’s global marketplace.

Licensing is the process of managing and making money with intellectual property. It is a skill set that, once mastered, gives you the unlimited ability to generate wealth with IP. Like any other skill set, whether its accounting, marketing, construction or copyrighting, you need professionals to coach, teach and show you how to use those skills successfully.

Free E-Course: 7 Ways to Build Your Business with Licensing

Licensing Consulting Group is offering a free e-Course: 7 Ways to Build Your Business with Licensing. Your business IP is a revenue generating asset. Yet it’s an asset you may not be using to its full revenue potential. During this e-course, you’ll learn about 7 ways you can use licensing to get the most out of your business IP. You learn how to use it to launch new products, create revenues, get financing, start a new business, stand out from the competition and much more.

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Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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