Your business intellectual property is not only your most valuable asset, it’s also one of your most powerful business tools. The strategic use of your IP can help you avoid the competition, generate more revenue, and cut your financial risks.

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Why go head to head with a big competitor? Licensing creates a strategic partnerships with bigger corporations. Your business gets access to new markets, industry experience, and manufacturing capabilities-while maintaining its independence. Budget-conscious corporate partners get to cut costs by essentially outsourcing their R&D and innovation. Proctor & Gamble, IBM, and Hewlett-Packard are just a small example of big corporations actively partnering with small companies for IP development.

When does it make sense to license in IP (from others), or license it out (to others)? Key reasons to license in IP include reducing R&D costs to develop new products, improve existing technologies, or get new products to market faster. A 2006 survey of more than 450 industry-leading companies found nearly 75% of the company executives used licensing in as a top strategy for accelerating new product development.

Licensing out your IP is an effective strategy for generating more revenues from your IP. By licensing out your IP, your company generates income from the “unused portions” of your IP. You exploit other markets by allowing the licensee to use your IP in a different market. In A 2004 survey conducted by the Licensing Executives Society, companies in the healthcare, digital information, communications and electronics, and industrial markets indicated that maximizing revenue was the main reason for out-licensing their IP.

Licensing reduces your financial risks. You can expand internationally without the overhead risk by licensing production and distribution rights to companies in different foreign markets. You can reduce your infringement litigation risk, either by letting one or more of your licensees take legal action on your behalf, or turning an infringer into a licensing partner and avoid a costly litigation action.

Intellectual property is the power that keeps your business moving forward. It can be leveraged to increase revenues, lower overhead costs and reduce financial risks. It’s a sustainable and highly renewable resource that is your greatest competitive advantage – if you know how to manage it for the highest return at every stage of its life cycle.

White Paper – IP Licensing Strategy

 

Click here to get the free white paper: IP Strategy Plan: A Road map to Leveraging Your Business IP.

 

Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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